Marketing Events LimitedSalford, England — established practice
We run acquisition, lifecycle and measurement as one instrumented system. Every pound is traceable to a number your finance director already trusts — because we rebuilt how that number is collected before we touched the budget.
£41m
Media under active management
9 yrs
Median client relationship
3.4×
Blended return, trailing 12 months
11
Practitioners, no account layer
Capabilities
No account managers relaying messages. The practitioner who designs the work is the practitioner who reports on it.
01
Category-level demand built through paid, organic and partner surfaces that feed one pipeline rather than four dashboards.
02
Onboarding, expansion and win-back sequences priced against contribution margin — not open rates.
03
Technical remediation, entity coverage and editorial depth, sequenced so compounding starts before the retainer ends.
04
Bid strategy, creative iteration and budget pacing managed daily by the person who built the account.
05
Server-side collection, consent-aware identity and a single agreed source of truth your finance team will sign off.
06
Modular assets built for volume testing, with naming and taxonomy that survive contact with a media buyer.
Operating model
Weeks 1–3
Nothing is optimised until it can be measured. We rebuild collection, reconcile platform numbers against your ledger, and agree what counts as a conversion before a single budget line moves.
Weeks 4–12
Every account has one binding constraint — creative volume, landing throughput, sales capacity, margin. We isolate it and put the whole budget behind relieving it.
Quarter 2 onward
Systems get documented and transferred. Our engagements are designed to reduce your dependency on us, which is why the median relationship still runs nine years.
Engagements
Vocational education
18-month engagement
Twelve regional campuses were bidding against each other on the same terms. We consolidated to a single account structure with campus-level attribution, then rebuilt the enquiry form to pass qualification data into the bidding layer.
Industrial supply
Ongoing since 2021
Sales credited referrals, marketing credited paid search, and the board trusted neither. Server-side collection plus a reconciled definition of qualified opportunity ended a two-year argument in six weeks.
Subscription retail
Two-quarter engagement
Retention was treated as a lifecycle problem when it was an acquisition problem. We re-cut audiences by second-order value and let the worst-performing channel go dark entirely.
Start
Most engagements begin with a disagreement about a number. Send the disagreement — we will tell you whether it is a measurement problem or a growth problem before you commit to anything.
contact@marketing-events.org