One number, and finance signs off on it.

We build a server-side collection layer for every engagement before we touch a single budget line — events fired from your infrastructure rather than solely from a browser pixel, so conversions survive ad blockers, browser privacy changes and multi-device journeys instead of quietly disappearing from the count. Identity resolution runs on a consent-aware basis, so the same customer is recognised across sessions without relying on tracking methods that regulators or browsers are actively phasing out.

The output is a single reconciled number — not a dashboard per platform — checked against your billing or CRM system on an agreed cadence, and shared with whoever signs off your board reporting before it is used to make a single budget decision. When platform-reported and reconciled numbers diverge, and they usually do, we document the gap and the reason for it rather than quietly picking whichever number is more flattering.