Nothing is optimised until it can be measured.

We start by pulling twelve months of platform-reported conversion data alongside twelve months of your actual billing or CRM records, and lining them up side by side. The gap between the two — and there is almost always a gap, usually between 20% and 40% — becomes the first artefact of the engagement: a documented, dated statement of how far platform reporting currently diverges from reality, shared with whoever signs off your board numbers before we touch anything else.

From there we rebuild collection server-side, fire events from infrastructure you control rather than relying solely on a browser pixel, and set up consent-aware identity resolution so a customer is recognised consistently across sessions and devices. The final step is the one most vendors skip: getting explicit, written agreement — usually from finance, sometimes from the board — on what will count as a conversion going forward, so the definition cannot quietly drift once results start looking good.