No fixed packages. A fixed entry point.

The commercial structure follows the operating model rather than sitting alongside it. The first commitment any client makes is to the instrumentation phase alone — typically three weeks, scoped and quoted independently of anything that follows, so you can walk away after it with a documented reconciliation of your numbers and owe us nothing further. Most clients continue into constraint analysis once instrumentation is complete, because by then there is usually a clear, evidenced case for what to do next — but the decision is made with real data in hand, not on the strength of a pitch.

From constraint analysis onward, scope is set by the constraint itself. If the binding constraint is creative volume, the engagement is scoped around creative systems and paid acquisition; if it is a measurement dispute, it may never expand beyond the measurement and attribution capability at all, as with our industrial supply engagement, still running on that single capability since 2021. Retainers are priced against the capabilities actually engaged, reviewed quarterly, and adjusted — up or down — as the constraint changes or gets resolved.