Signals

The numbers we publish, and how they’re built.

A practice that tells clients not to trust platform-reported figures without reconciliation should hold its own headline figures to the same standard. This page is that standard, applied to us.

Methodology

Four figures, four definitions

Each figure below is recalculated on a fixed schedule from source data, not estimated once and left to age on the homepage.

£41m — Media under active management

Sum of live monthly paid media budgets across all current engagements, recalculated on the first working day of each month directly from platform billing exports.

9 yrs — Median client relationship

Median tenure across every client relationship, past and present, measured from signed engagement date to either the current date or the documented handover date.

3.4× — Blended return, trailing 12 months

Weighted average of reconciled return figures — revenue attributed via each engagement's agreed conversion definition, divided by total marketing spend — across active engagements.

11 — Practitioners, no account layer

Headcount of practitioners actively holding client engagements, excluding any operations, finance or administrative roles.

Why we show this

A number without a definition is a claim, not a signal

We ask every prospective client, early in a first conversation, to bring us a number they do not fully trust — a cost per acquisition that looks too good, a conversion rate that moved for no obvious reason, a return figure two departments disagree on. It would be inconsistent to then publish our own headline figures without being equally willing to show our working. The table above is that working, and it is reviewed on the same cadence — monthly for media under management, quarterly for the rest — as the reconciled figures we produce for clients.

The numbers we publish, and how they’re built.

Four figures, four definitions

A number without a definition is a claim, not a signal

Where this connects

Instrumentation

Measurement & Attribution